LITB Game News – Kutaragi keeping the Emotion alive with PS3 EVA News App.
Everyone knows the story of Ken Kutaragi, the Sony visionary who known as a maverick even to those inside his own company. His actions brought Sony to the top of the world in global sales yet brought them into the red when profits were concerned. The development of the PS3 would prove to be the final straw for the suits that control all the dealings behind the scenes. When it came time to pick a new head and Lord of all things Sony, they decided to go with a Welshman than Kutaragi, who at the time was riding high off the success of the PS2 and the hype of the upcoming PSP and PS3. All the articles and fluff pieces were pegging him as the man who would bring Sony even further to technological domination, but Kutaragi’s costly ventures made him the bad guy around town.
So what the heck does this have to do with a Neon Genesis Evangelion application for the PS3 wherein a digital Misato reads you real life news in a digitized voice? Well according to Kotaku that app in question is being developed by Cellius, a joint venture by Sony and Namco-Bandai with the sole intent of bringing Sony back to it’s glory days with Ken Kutaragi as the CEO himself. It seems Sony found the best possible solution to the Kutaragi problem in their eyes, rather than force him away from the company entirely they found a nice little company of his own to oversee where he can toil away on things that wouldn’t be the norm for another five to ten years.
This app seems to draw upon the same sense of zeitgeist that surrounds Kutaragi’s dreams. Ones of having your Playstation not only play games, movies, and the like. In addition Kutaragi’s Ideal Playstation would control everything you interact with. Everything in your living room, everything in your bed room, everything in your pants… Kutaragi was able to get Sony to see the threat of Microsoft attempting the living room takeover, but surprisingly enough wasn’t able to get them to counter Apple ushering in the new era in portable music. The PSP as advanced as it was at the time of it’s release was already too late in stopping Apple from becoming the Sony of the late 80′s.
Is this PS3 App only the beginning of more “Jack into the Matrix” style pipe-dreams of Kutaragi to finally see the light of day and commercial release? Will Crazy Ken have the last laugh after all? – The Ben