Via Gamasutra, Michael Pachter today described a new strategy after an invester visit with EA concerning the company’s focus on releasing PDLC (premium downloadable content) before the game is actually released.

According to Pachter the General Manager of Visceral Games stated the PLDC would be “essentially a very long demo, along the lines of 2009′s Battlefield 1943″ and that “A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price. Mr. Earl believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool.”

The article goes on to say that Pachter later told them that, “I think that the plan is to release PDLC at $15 that has 3-4 hours of gameplay, so [it has] a very high perceived value, then [EA will] take the feedback from the community (press and players) to tweak the follow-on full game that will be released at a normal packaged price point.” also adding that he believes Battlefield 1943 would have been a bigger success had they released a full-blown version of the game a few months after release.

Interestingly, the article ends with these investor specific nuggets of info from Pachter:

“We’ve been wrong about this stock for almost five years. Either we’re stupid, stubborn, or unlucky, but we’ve been wrong. The definition of insanity is doing the same thing over and over again, each time hoping for a different result,” Pachter wrote.

“This time, while we are again hoping for a different result, we see evidence that the company is not doing the same things over and over again: lower headcount, fewer facilities, fewer games, a greater use of outsourcing, innovative combinations of digital and packaged goods content, a better greenlight process and a growing digital business,” the analyst said. “This time, we think that EA is on the right path.”

He’s been wrong on EA for almost five years now but he’s got a good feeling this time around! – The Ben